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![]() These ads reduce a consumers' ad recognition by blending the ad into the native content of the platform, even if it is labeled as "sponsored" or "branded" content. The word native refers to this coherence of the content with the other media that appear on the platform. In many cases it functions like an advertorial, and manifests as a video, article or editorial. Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears.
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